Pure whitening power: a highly effective formula removes persistent stains and gives the tooth surface its natural, white shine. Intensely active polishing particles gently remove discolorations with almost no abrasive effect on the enamel. Optical brighteners provide an instant whitening effect. Naturally anti-inflammatory curcumin inhibits plaque buildup, thereby reducing caries formation. The formula contains 0% SLS and is enriched with moisturizing, gum-soothing and strengthening Aloe Vera. This whitening toothpaste gives you a lasting, healthy and dazzling white smile from the first use onwards.