Go bright or go home. This premium whitening formula offers all the same benefits as our Professional Whitening Toothpaste with one special addition: it contains 3X Calprox®, which means triple the whitening power (and triple the compliments) for 9 shades of whitening on average in 30 days. Perfect for those with deep-set stains or anyone wanting a super-white smile.

• 3X Calprox® for a dramatically whiter smile
• Whitens teeth 9 shades in 30 days (on average) without sensitivity* (and we've got the studies to back it up!)
• Fights plaque 10X better than leading plaque-removing toothpastes* (cause plaque is whack)
• Science shows significantly healthier gum health in 30 days
• 94% less abrasive than the limit set by the ADA* (on a scale of 0-250, we're a 15)
• Makes smiles look extra shiny + new (even dentures, veneers, or bonded teeth!)
• Added boost of fluoride, calcium + phosphates helps build even MORE strength while protecting against cavities
• 5-month supply (7 oz)

Made with clean ingredients that are safe, gentle and clinically-proven to whiten while promoting healthy teeth and gums — all without sensitivity.

Use a pea-sized amount of toothpaste and accelerator together on a dry toothbrush. Apply toothbrush to the area between each tooth where the gum line meets, and make tiny circles for two minutes, twice a day. Rinse afterward. Replace cap and store upright in a cool, dry place.

Active Ingredient: Sodium Monoflurorophosphate (0.14% w/v as Fluoride Ion)

Inactive Ingredients: Water, Sorbitol, Calprox®, Citric Acid, Dicalcium Phosphate, Sodium Bicarbonate, Titanium Dioxide, Calcium Carbonate, Flavor, Cellulose Gum, Sodium Perborate, Magnesium Carbonate, Corn Starch, Sodium Lauryl Sulfoacetate, Sodium Saccharin